What we did

Akansha Group Case Study

Client type

Real Estate

Category

Influencer Marketing

Brief

To establish a strong digital presence across all platforms and generate high-quality leads for four premium real estate projects under the Akansha Group

4. Smart Retargeting

Integrated WhatsApp Business API for retargeting, re-engagement, and faster lead response time.
Created automated flows for follow-ups and offer reminders.

3. Performance Marketing

Managed Meta Ads & Google Ads across all four projects.
Achieved record low CPL — as low as ₹50 per lead during the festive season.
Deployed continuous creative testing and data-driven optimization.

2. Activated Local Influence

Collaborated with trusted local creators to add credibility and reach — turning familiar Kota faces into advocates for the projects.

1. Strengthened the Foundation

Website Optimisation — improved user experience, faster load times, and mobile responsiveness.
Search Presence — optimised Google Business listings, keywords, and search campaigns for better discovery.
Social Presence — refreshed content style and frequency across Instagram, Facebook, and YouTube.

1.1M+

Ad

Spends

489K+

Leads Generated

15K+

5K+

7M+

Campaign Reach

489K+

3.5K+

Site Visits